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It truly became every woman's best friend, thanks to its affordable price.

Later, other brands like Nakshatra, Asmi and Sangini popularised the use of diamonds. But, now lightweight gold jewellery is once again in demand and new age women are increasingly going for it because it suits their pockets and caters to their daily-wear needs.

Gold has always been closely associated with Indian tradition and culture. At marriages, engagements or festivals, exchange of gold jewellery has always been considered auspicious.

'Earlier, gold only meant heavy jewellery, so the teenagers and youngsters had to seek alternatives like diamonds and silver that were chunky, light and attractive at the same time,' said Michelle King, marketing head, Gili that was launched in 1994.

Realising that change is the need of the hour, gold designs underwent a complete transformation. From heavy to light weight jewellery - from yellow to white metal - gold has done it all.

Today, gold is available in attractive designs and sizes. The lightweight jewellery that is available in market is affordable and funky at the same time.

Lightweight gold bracelets, chains, earrings are becoming part of daily wear of today's women because of their affordable price, styling and designs.

Leading brands like Tanshiq and Gili that were focusing on diamond ornaments have now stepped into this business. Also, small and not so well known jewellers too have understood the need of the hour and are changing for the better.

'We were losing on young customers so we had to foray into the lightweight jewellery business,' he added.

This apart, while the resale value of diamond is very low, this is not the case with lightweight gold.

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